Sustainable Shopping can save the planet


Your time & attention is valuable, so I’ll begin with a summary.

The basic idea in this post is to consider how consumerism culture affect you and I give a proposal on how our consumption can be reversed from damaging the environment to a state-of-mind where we free ourselves from environmental guilt and shop sustainably — with a service similar to Google Shopping but 10x better and focused on sustainability, and I will let you know how youcan help us with recruitment to build such an Internet service.

Consuming goods has an immediate reward, but also long-term rewards. The excitement of spontaneously shopping some clothes, or clicking home some stuffs from Amazon or another e-commerce is tied to our self-image. Showing up at work/school/friends gathering with your new clothes improve the way you are perceived. And likewise, you judge others by their clothes. Our consumption is a core part of our culture. And so, it will likely remain.

What is easier to change, is removing the guilt we are all carrying around us, that we buy things we don’t need, that we have products we rarely use – which was produced in suppressing conditions (in Bangladesh, China, India etc). This background knowledge is holding you back from feeling virtuous (that pleasurable feeling after you helped somebody).

Our consumption need not to harm the environment, and we can free ourselves from the advertising, consumerism, individualism that caused this.

Easily find ECO-friendly & used products, while browsing the whole Internet’s e-commerce products.

The idea was born 8 years ago, when I had a presentation in high school featuring the classic quote:

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.

I been a minimalist ever since. But being so, while still taking advantage of all wonderful, comfortable and innovative products in the world.. is tricky. It takes time to do my e-commerce, and I know we can make it smoother.

E-commerce comparsion + sustainability = ❤

It’s very easy for price comparison sites like Google Shopping, PriceRunner, Stylight, Shopalike, Idealo or which ones you use,to add filters like:

Only show me Used Products

or

Only show me Eco-friendly products

whilst its harder to:

Show me the ranking 1–100 on sustainability of every product

The first two is very easy to implement, however no major price comparison is doing it > because it damages their profit > because their brands are not tied to sustainable shopping.

What if there was a price comparison website with a brand tied to sustainability? It can be seen as the brand of Apple. With their iPhones and Mac’s they have heaps of user-data — but they choose not to profit from it like other tech-giants do (Facebook, Amazon, Google, Tencent). Instead, they do almost nothing with it. Why? Because privacy is tied to their brand image, and in the long run they benefit more from protecting the user privacy. Win-win.

Sustainable e-commerce is just around the corner

Me and Urielare close to launching a first version (MVP) of finding eco-friendly and pre-used products. To speed up the process we are looking for more team-members. Primarily full-stack software developers, but also a product manager. It would help us a lot if you could recommend us to somebody, and if you could share this article on social media.


Our path to saving the planet

Sustainability as a brand-image will incentivize us to develop the below 5 features, of which all rapidly help consumerism culture across the world become more aware of environmental impact.

Warning-sign when buying non-sustainable products

A gif says more than a thousand words.

The above will be controversial — but its a part of a marketing campaign to rapidly grow as a sustainable e-commerce brand.

Product-pool for household products (like a car-pool)

The technology is there — it’s very easy to keep track of who owns a product, and facilitate sharing across users. Imagine you use a screwdriver 5 times a year, wouldnt it be enough if 1 of your Facebook friends owned one? What’s needed is critical mass of users and ease-of-use. Our platform can be the one making this to reality.

Ranking products on sustainability 1–100

Quite often we choose to buy new products, in a category without any major sustainability ratings (ex. dishwashers has energy-efficiency, whilst there’s no such ratings for ex. clothing, smartphones or kitchenware)

We will build ratings for each and every individual product and type of product, using data from established eco-rating brands but also looking at materials, working conditions, corporate social responsibility and other factors. Over time, this ratings can become very accurate, and useful.

Token-economy based on sustainable purchases

Every time you make a sustainable purchase, you get some virtual tokens. These can be shown as a status, but could also be used for ex. guided Meditation/Yoga/Gym/Cooking sessions where people trade their time, knowing that everyone participating has done well for the environment in order to get there.

Buying guides along with the search results

Too often we don’t know what to look for. Is a dishwasher really more eco-friendly than doing dishes by hand? Yes actually it is, as long as you fill the machine. Is it better to buy an iron-cast frying pan than a normal one? Yes, because the durability of an iron-cast frying pan is 20+ years whilst a normal frying pan usually last 1–2 years. Our education of product types will help users understand their choices better.

Imagine it as going to a physical store and being helped by a clerk whose sole purpose was to help you find the most sustainable product

Time to make these features come to life

Thank you for reading this article. If you believe in our vision, feel free to support us, you know how 🙂

Til next time,
Erik

April review

The following is personal. But there is no platform for sharing this with friends, whether its Internet-friends, real-friends, an audience or an AI. Why? I want to change that, but for now using Medium.com.

The 1st of April I decided to work 1 hour a day at creative work of software innovation in the fields of information mapping, graph-reasoning and improved UX.

April’s first two weeks I lived according to the habit-goal I had set — with great progress in UX of the publishing of graph-reasoning. Thereafter, I wasnt any longer doing the 1 hour sittings, but was back to my normal routine of spontaneous creative work and thereafter normal browsing habits.

A month later, reviewing the progress of April, I see that what’s been made is a first draft about hierarchical displaying of content with + and — buttons, with underscore’s of sentences of expanded text indicating which level the text is in. Another milestone is a draft of how collapse/expand functionality in notes-taking and publishing could look like. I’ve also realized minor improvements in UX, like displaying markdown on selected text. Also found about TiddlyMap which is a great open-source project that can be built on-top of for a greater large-scale adaption.

On other notes, I have now met Uriel — a great software developer who’s during the month of April developed 1/3 of required modules for MVP of price-comparison site. Starting May with 6 million products, 60.000 merchants and a functioning request & logging system — we are now ready to start understanding the products and displaying them. During the month of April I haven’t measured but estimate Ive spent around 50 hours on the price-comparison site.

Sad news is a friend no longer collaborate on the notes-taking app, and not responding on messages. A pattern Ive seen too many times in the developers I collaborate with.

Good news is another developer is here, investors are still onboard although the slow wind, and I am starting to get into the mindset of concentrating my previous creative output into productive creation.

Personally, I have done quite a bit of meditation during this month, Ive enjoyed presence. I’ve got myself a football and majorly improved my football and basketball skills. Ive sorted out travel plans with a trip to Australia coming up, and then likely spending the summer in Sweden.

Looking forward, for the month of May, I will spend 30 minutes every single day on draft of MVP for note-taking app. I will do this regardless of travel-plans, on my computer or in undesired case, on paper. I will log this with Timing Mac app, or if on paper manual via a clock.

Blessed to be alive. Thats probably the main theme of April — enjoying existence.

Mindfulness is beneficial

A common empowering narrativethat mindfulnessis beneficial — by at the very least making life more interesting, but also is likely to increase good emotions while reducing bad ones — has done much good for the world and for me as an individual.

The narrative has been pushed through millennia from various traditions, and currently being promoted by mindfulness teachers across the world. Although I personally been believing this for about a decade, Sam Harris is the most recent one who’ve framed mindfulness to shape my narrative around it: that at the very, very, very least: it makes life more interesting — and it also has ability to improve life.

Collectively, this narrative serves as a protection to make quite few of us doubt the effects of mindfulness. As such, you rarely get criticized for telling people you’re meditating. The most common response when telling about your meditation habits to non-meditators is that they wish themselves meditated or that you’re simply a bit odd.

The reason mindfulness teachers are driving this narrative, and why its also being driven further by mindfulness-practitioners is mainly the perceived feeling that the narrative is truthful: being mindful is beneficial.

To me, the narrative makes me feel good about being mindful. The opposite state-of-mind: conscious blindness, ignorance of sensations, focus on narratives/goals/thoughts rather than awareness, becomes less appealing.

In my personal history, I have had periods of not meditating, and that’s for a case where this narrative hasn’t been strong enough to convince me to stick to the habit. I vaguely remember my thought-process from those times, which could be separated into:

1) believing that mindfulness isn’t more important than experiencing fulfilling emotions
 2) believing that mindfulness is all great, but meditation not so much

Over time, my belief in the narrative around benefits of mindfulness has “swallowed” the two other narratives and baked them together, as:

1) The experience of fulfilling emotions becomes stronger when mindful ; and mindfulness helps handle “unwanted” emotions 
 2) Meditation increase mindfulness. Quite difficult having same level of mindfulness without regular meditation

For the world, this narrative has done greatly in promoting mindfulness. It serves both as an offense-strategy in the power-battle of narratives, but also as a defense against narrative attacks against mindfulness.

With the narrative of mindfulness being protected, we are able to do better intellectual work, and enjoy life better. Examples of intellectual work that can be contributed to mindfulness is we, as humans, has been able to write better books (like the well-cited author Yuval Noah Harari accrediting much of his work to his dedicated mindfulness practice (which likely wouldn’t happen if the positive narratives of mindfulness wasn’t well-spread, and protected)), we also been able to hold more thoughtful discussions (Sam Harris Waking Up podcast, Future Thinkers podcast), increase productivity (many high-demand workers meditate (especially in Silicon Valley area (if productivity from that region is good for well-being is another question))).

In summary, the narrative of benefits of mindfulness has been around for millennia and mainly been driven by those experiencing those very benefits. For me personally this narrative has helped me increase my mindfulness and thereby well-being. For the world, it has helped us improve our intellect and well-being.

It’s time to replace YouTube


Table of content:
1. Why we dislike YouTube
2. How we actually can replace YouTube
3. How we in general can rebuild Consumer Internet & Society


Did you know that the YouTube Rewind 2018 is the most disliked YouTube video ever? Haha, I love the irony.

YouTube Rewind was ment to summarize the best YouTube content of 2018, but only brought ideas to replace it

The backlash against big-tech companies (YT, FB, Amazon, Google etc) is real. But we rarely talk about how to replace these big companies, to create better Internet services that makes people happier.

Damaging reputation is one thing, and YouTube’s surely is damaged after comments like these below.

Many comments has apparently been deleted by YouTube, but the resistance-movement is too strong. YouTube’s only option was to close down the comment field, which they was smart enough not to — as it would’ve taken the discussion off the platform and hurt them even more.

To compare with a rewind from an actual content creator..

Whilst YouTube’s own Rewind is the most disliked video ever (14% likes) — the most famous content creator PewDiePie made his own rewindwhich instead became the most up-liked video ever (99.3% likes). Don’t watch his rewind here, instead focus your attention, and finish this article 😉

Different motives for YouTube & content creators

Yesterday after catching up on what I been missing the last few years from PewDiePie, I got curious in what motivates him now that he’s financially independent. It seems his motivation is to actually uplift people, and I’m certain lots of people around the world are entertained by his humor.

YouTube on the other hand, are much more interested in the bottom-line, the net-profit it can distribute to its shareholders. Creating persuasive technology that hooks viewers so they can be shown more and more advertising. Making people happy isn’t necessarily YouTube’s mission, whilst it is for content creators like PewDiePie.

There’s a saying “PewDiePie don’t need YouTube. YouTube need PewDiePie.”

So what if we could give content creators & users a better platform? One that doesn’t seek to make it’s users addicted, allow users to educate themselves through interactive videos, and offer general next-generation user experience.

The tech backlash against YouTube is following the broader tech backlash

Cambridge Analyticascandal, Trump election, Patreon censorship. Persuasive technology (Facebook, YouTube) builds on making people addicted, not making them long-term happy.

Take the example of heavily critiqued Facebook. We trust Facebook with our data (posts, photos, contacts, private messages but also interests, psychological patterns) and in return we get: free services & targeted advertising. What if I could just pay $1 a month for them to host my data? Well, its possible. But that’s not going to help Facebook grow revenue, so they won’t give that option to me. Instead, they will use my data against me, so I become addicted, see their advertising and increase my life-time-valueas a user.

Time pressure (in fear of winner-takes-all-effectand shareholder dividends) forces these companies to become “evil”. Venture capital is what allow these companies to blitz-scale, and gain the power necessary to win the battle against competitors. And this likely won’t change. Fighting against capitalism is likely to be a dead end. But what if the battle-ground changed? What if consumers were given a choice, rather than being seen as landmass being fought for? What if we brought power to the people? Made Internet democratic rather than ruled by a few corporations? Perhaps that is the real reason democracy is under scrutiny, because Internet isn’t democratic as it set out to be, but rather governed by venture capitalists (no pun intended) and their fear of missing out.

The reputation of these companies are hurt, but it doesn’t really affect them

What’s our option to big tech? Post a negative comment on YouTube Rewind? Where will I go to consume my next video, obviously from the YouTube recommendations in the sidebar.
#DeleteFacebook. Okay how do I now keep in contact with rarely-talked-to friends? Amazon paying low wages? Ok, keeps down my prices. Huawei spying for the Communist Party of China? Still, they got the best smartphone camera on the market…

There’s both hypocrisy & laziness (shooting ourselves in the foot long-term) but also a lack of choice.

There are alternatives but they’re not worth the hassle

For YouTube, you can increase your privacy

DuckDuckGo offer’s a way to view YouTube videos without being tracked. But the price you have to pay is too big, there is no navigation except for entering new search terms, which is why nobody (except for Edward Snowden) use it.

You also have “fair-algorithm” versions to Google Shopping, tons of social media & content alternatives fueled by Cr$ypt0-incentives (Eureka! or {not}) competing with FB, YT, Medium, Twitter etc but none of these are really good, and worth giving up our old habits for. So I won’t mention any.

In order to compete with these billion-dollar companies:

We need great consumer products, built by the community — for the community

The products we build can’t lack critical elements. They need good governance. And they need to win the competition against YouTube, Facebook, Google and whatelse not (by being 10x better, or other unfair advantage). And they need to built ASAP.

YouTube is a low hanging fruit to replace, but it’s not the only one

Another low-hanging fruitis Google Shopping. Imagine a search-engine that finds you sustainable products (socially, ecologically, politically (no Chinese)), give you purchase insights when you need it (buying guides & reviews relevant to the product choices) and got features such as personalized search based on all your e-commerce purchase & browsing history (imported from browser & e-mail). Basically, it ranks the best products on top, not the one that pays most (like Google Shopping) and give you insights into what to think of when making a purchase. In eseence, you can vote with your wallet.

Likewise, how do you consume news? My findings is that there’s no way, on the whole Internet, to read news once a week. If I want to know about key events, I have to check-in daily, because the algorithms of the feeds wants my attention.

How about Facebook, Instagram, Twitter, Snapchat? Do you like to log in at the accounts you have there daily to check notifications? One possible way of replacing these is by having one social media feed that aggregates all your content, and allows you to post to them all seamlessly. This is available for business, but not consumers. More on this later.

So let’s start with YouTube.

YouTube is the 2nd most visited page on the Internet

And the engagement metrics are crazy. 21 minutes average visit?

But there are no real competitors

Sure you have Vimeo and DailyMotion. But their numbers added together make up about 1.5% of YouTube’s traffic and 0.3% of time-on-site.

So why is it that YouTube has a near-monopoly on online videos?

One might say, network-effect. But that would miss a lot of aspects.

You see, YouTube content is freely available, they have an API so third party apps can request & interact with YouTube content. So network-effect doesn’t really apply (unless YouTube play ugly, and lock-out competitors (doing business with Chinese characteristics).

In my opinion, its just that no one gave an honest try at competing with them.


How to replace YouTube

Once there is a video platform that is 10x better, then large content-creators (like PewDiePie) can promote to their following to leave to the new platform and a revolution can start where all users transfer to the new platform — and soon only the uninformed will be left at YouTube.

So how do we build a platform that is 10x better? Let’s figure it out together, and then build it together.


If there’s anything you can help with, it is to please share this article on social media in order to get the movement going. Perhaps a friend of your friend on Facebook, Reddit or Twitter is a developer who can join on this journey. So please, if you’ve already read this far, and believe in the vision we have, share this so that we can rebuild society bottom-up.


My ideas on how to replace YouTube

In short, imagine a client TAVP (The Awesome Video Platform)where you have all features of YouTube (all videos, you can comment/like (and dislike YouTube rewind), create playlists, message other creators (both YouTube creators and platform-native), and sync your YouTube inbox with the one you have for TAVP.

Okay, so you have all features that you currently have on YouTube. (To be frank, this should work from a legal standpoint even tho it seems ludicrous. For details, look further on 3rd-party-clients section below)

Now,

On top of that you can browse YouTube like normal, you also have Amazing features such as Interactive videos, Topic Filters, Integrated donations, Integrated Premium Videos (Online Courses), Censorship-sensible, Non-addictive recommendations and Privacy.

Interactive/Explanatory videos

Imagine you didn’t fully understand all the concepts I’ve referred to in this article, such as Winner-takes-all-effectblitz-scaleand network-effect.

Questions like “Do you know concept X” with answers “Yes, skip explanation” or “No, please explain” allows content-creators to create videos about topics that interest them, without worrying about their audience’s knowledge about the topic (which is a very common issue for YouTube creators, as most have to limit themselves to a very specific niche).

This UX functionality stretches further than just explaining topics. It can also allow the creator to move away from daily, or weekly uploads — and instead focus on deeper, higher quality pieces — with different angles dependent on the interest or knowledge of the viewer.

Payment solution

If YouTube were forward-thinking, Udemy wouldn’t exist. With now 100 million monthly visits, Udemy dominate online video-courses. Most online teachers use YouTube only as a way to gain traffic, whilst they sell their courses on a 3rd party platform. With the fact that Udemy don’t got an exclusivity license, online teachers can also offer to sell their courses on TAVP, which would make them link from their YouTube channel to TAVP rather than to Udemy.

Support integrated to the platform (Patreon-like)

Instead of content-creators sending out their subscribers to external platforms like Patreon to give donations, that process can take place right on the video platform.

Topic-navigation on top of keywords

YouTube is in nature extremely keyword-driven. I don’t know if you ever been frustrated by this, but I certainly have. When you search for, say “rap music”, you get these compilations of rap music, you don’t really get a list of rappers to choose from. Imagine rather you’d get that list, and that you could choose your five favorite artists and then you’d be played a mix from those five.

Or, say you search for “learning guitar” on YouTube. What if there was a couple filters for you to easily find the best video for you:

Type of guitar: AcousticElectric 
Do you already know some chords: YesNo
What genre: JazzRockCountryMore
What do you want to learn: ChordSongTechnique

Privacy whether you want addictive videos or not

If you wish that the data you generate (what you watch & like on YouTube) won’t be you used against you to make you more addicted — you should have the right to say no. You should have right to tweak the algorithm to instead show you more educative than entertaining videos.

Shared ad-revenue

The most obvious benefit for content-creators is that the ad-revenue can be shared more equally. This means content creators would receive higher percentage of the ads paid (YouTube currently takes 45% commission). (unfortunately being ad-free isn’t optimal, since advertising-driven business models democratizes content)

Censorship-sensible, governed collectively rather than by power

With the PewDiePie jokes offending advertisers, the de-platforming of YouTube, the Patreon censorship boycottetc — we are seeing a big problem with censorship initiated by payment providers, advertisers or nation states.

Governing content online is a complex issue, and one this article won’t dive deeper into, but in essence, new methods of governing are emerging (read DAO). Videos like “how to build an atom bomb” should clearly be censored.

Browsing YouTube privacy-friendly

Of course, you should be able to browse YouTube through this 3rd party platform privately, with no browsing data shared to YouTube (like DuckDuckGo).

News aggregator

A section that links online videos with relevant news-events. But more importantly, allow news-browsing features of the 2020s, where the battle for attention is tough, information needs to trustful & highly relevant and audio & video will continue to play a larger role.

With above functionality we can create a much more prosperous video platform

It’s not really hard. A couple engineers, DevOps, UX and a legal team and we’re ready. What’s currently difficult is making these few individuals collaborate together towards building a new YouTube, a new news-aggregator, a new price-comparison website or whatever else product it may be.

That’s why one of the core pillar-stones of our mission to improve society (replacing/improving consumer apps & creating a bottom-up, expressive democracy) is to facilitate an easy way to collaborate towards common good.

Large-scale collaboration is what makes YouTube fail

In an innovative, future-looking setting, YouTube would of offered most of the functionality mentioned above. They wouldn’t of messed up with YouTube Rewind, featuring artists who aren’t even YouTubers.

As with the example of YouTube Rewind, it shows how far away from the content, the memes, the trends the community managersof YouTube are. In their own platform, with all data available to them, they entirely missed the whole conversation. And they put a non-youtuber in the introduction, like come on. The problem is of course, the incentives of YouTube management isn’t aligned. There’s too little skin-in-the-game, and too little purpose.

Partly because the organization has grown too big and too old, but more so because their lack of large-scale collaboration, to retrieve ideas from all angles, focusing on what’s important, building wise incentive-strucutres and executing efficiently.

Doing the above is likely harder than it looks like, which is why we need to get community working towards this as big as possible, so please share this article.

Our mission is to re-build society, starting with Consumer Internet

First step is through better large-scale collaboration

During the following weeks I will publish more thoughts on a next-generation content aggregator, how to facilitate large-scale collaboration and sharing my thoughts on a future worth striving for. Follow, clap and share this article for changing the world to the better, on Mediumor Twitter.

To not understate the obvious, please, you, share this article on social media so we can grow a larger audience.

You may say I am a dreamer, but I’m not the only one.

Yours truly,
Erik Allberg

A deeper look at 3rd party clients

Starting with Reddit, we have various 3rd party clients such as Reddup, Sync for reddit, Boost for reddit, Reddit is fun, Joey for Reddit, BaconReader and much else. None of them got more than lower millions of users, but the content offered by 3rd party app readers are more or less the same as browsing normal Reddit. You can even sign in to Reddit via the 3rd party app.

For Youtube, we have “Client for YouTube”, NewPipe, VideoTube, MyTube etc.

Client for YouTube with a familiar interface like the official YouTube website. Source.

These also allow you to log in to your YouTube account and comment/like on videos, manage your inbox etc.

It’s possible through the API of YouTube.

Now, the risky part is that YouTube manages this API. Would YouTube ban an application as explained above from that API? How would the community react to that? Worse than the YouTube Rewind? Still, it would be an efficient solution.

If they did ban it, like Chinese WeChat banned Uber(ugly method), would it be illegal in our nation states to “scrape” YouTube user-generated content?

What’s actually holding us back from offering consumers a choice to the big, mighty giant YouTube?

Up to a legal team to dig into.

Legal disclaimer: This article is for entertainment and educating purposes only. Nothing in the article should be seen as business plan, intent or activity. Made by Senses AB and not by Erik Allberg personally.

How your decisions in Bandersnatch can be used by Netflix

With today’s release of Black Mirror: Bandersnatch, interactive movies have made their way into the mainstream. Little do we know that as we make decisions on what the main-character should do, we’re actually showing our own values and giving a clear profile of our knowledge, morals and desires.

The data from your decisions when you watch a scene such as when the main character Stefan struggles with his game development and you’re asked to choose “throw tea at the computer” or “shout at dad”, can be used for purposes outside of entertainment.

From the data, Netflix can determine psychological differences across demographics (age, gender, location, viewing habits and other profiling Netflix already has) and it can also generate physiological insights on you as an individual.

The major flaw in the data is that it doesn’t necessarily show what the viewer would decide for herself in the presented situation, but rather what they would like to see happening on the screen. This argument is strong to one extent, but over time as you develop empathy for the main character, you’ll align the decisions closer to what you would’ve done yourself.

When these decisions become more deeply personal, like they at times did in Bandersnatch, such as whether to kill dad, whether to take suicide, taking a hallucinogenic drug, accepting a job-offer with very limited information and especially the repetitive-type of decisions such as how long do you resist destroying the computer, your decision-data becomes much more interesting.

Insights from decision-data can show

  • how easily pursued you are
  • how driven you are
  • how drug-liberal you are
  • how you view murder/suicide
  • how well you follow the plot

Size matters

Some online criticsare very eager to see Netflix implement this interacting viewing format to other series such as — and if such is the case, the decision-data will be much larger, and it actually becomes important to bring up the discussion how it may be used. For just one movie like Bandersnatch, the data collection is fairly irrelevant — it is when your data adds up to 100s or 1000s of this type of decisions that profiling can become very intelligent.

Subconscious decisions are even more interesting

The thing with these series is also how how they may seem innocent whilst actually collecting insightful data. For example, the first two decisions in Bandersnatch were what serials to eat and what music to listen to — just to warm up the viewer. Then comes the more “sneaky” insights derived from an “innocent” decision such as “Pick up family photo” or “Pick up book”. However, it is not at all innocent when the scene just before was about the main character freaking out over the realization that determinism might lead him to commit murder, and the decision “family photo” is much more likely to lead down the path of killing his father. For the unconscious viewer, such decision are taken subconsciously, and even if the example above may seem over-rated to judge how the viewer sees murder, with 100s or 1000s of such decisions, it becomes much clearer.

Netflix did a good job in not stimulating instant rewards

After making a decision with expected positive outcome, Netflix didn’t give a virtual dopamine-shot (like social media algorithms), but rather surprised you that life is a bit tougher than clicking a button. For example:

  • when accepting to take the very exciting role as a game-developer, the co-worker says “sorry”
  • when next time rejecting the job-offer, everyone is surprised over the decision, and even the main character Stefan tells the therapist it was wrong choice.
  • when choosing not to destroy the computer (throwing tea at it) and instead shouting at dad, he forces the character to leave the computer to go out for lunch.

Highly recommended view

The UX of the interactive movie is great. The manuscript is well thought-out. Some scenes are really legendary. You may also find references to Inception, Pulp Fiction, Fight Club if you watch closely. And it makes your head spin around determinism.

Finally, I’d love to see more interactive series, especially one for a more every-day-citizen setting, with decisions such as “Watch Netflix” or “Close down laptop” and “Do what makes sense” or “Follow your gut”.

Follow for more

I haven’t written a movie review since high school, and didn’t think this would be my first Medium post which I’ve been thinking about for half a year. I’ve got plenty of posts on improving society, impact of technology, being human, consciousness and much else being published shortly. Feel free to follow me on Mediumor Twitterto get notified.

Legal disclaimer: This article is for entertainment and educating purposes only. Nothing in the article should be seen as business plan, intent or activity. Made by Senses AB and not by Erik Allberg personally.